Resume keywords for Public Relations Specialist roles

Core skills

• Media relations
• Press release writing
• Crisis communication
• Story pitching
• Event coordination
• Spokesperson briefing
• Coverage tracking
• Stakeholder messaging

Tools and platforms

• Cision
• Google Alerts
• PowerPoint
• Meltwater

Certifications

• PR Certification (PRSA)

Metrics to quantify

• media coverage volume
• share of voice
• sentiment score

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