How to match your resume to a Public Relations Specialist job description

We are looking for a Public Relations Specialist to build and maintain relationships with journalists. You will write press materials and pitch stories, and manage reactive and crisis communications. Required: hands-on experience with Media relations, Press release writing, Crisis communication, Story pitching, and working knowledge of Cision, Google Alerts, PowerPoint. Preferred: PR Certification (PRSA). Success in this role is measured by media coverage volume, share of voice, sentiment score.

Required skills to mirror

• Media relations
• Press release writing
• Crisis communication
• Story pitching
• Event coordination
• Spokesperson briefing
• Coverage tracking
• Stakeholder messaging

Seniority ladder

• PR Executive
• PR Specialist
• PR Manager
• Head of Communications

Title variants

• PR Executive
• Communications Specialist

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