Resume keywords for Performance Marketing Manager roles

Core skills

• Paid search
• Paid social
• Bidding strategy
• Audience segmentation
• Creative testing
• Attribution
• Budget allocation
• Landing page CRO

Tools and platforms

• Google Ads
• Meta Ads Manager
• Google Analytics
• Looker Studio

Certifications

• Google Ads Certification
• Meta Blueprint Certification

Metrics to quantify

• ROAS
• CAC
• conversion rate

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