ATS resume checker for Performance Marketing Manager roles

We are looking for a Performance Marketing Manager to own paid acquisition budgets across channels. You will test creatives, audiences and landing pages, and report and improve ROAS and CAC. Required: hands-on experience with Paid search, Paid social, Bidding strategy, Audience segmentation, and working knowledge of Google Ads, Meta Ads Manager, Google Analytics. Preferred: Google Ads Certification or Meta Blueprint Certification. Success in this role is measured by ROAS, CAC, conversion rate.

Skills screened

Tools

Qualifications

Questions

Which keywords should a Performance Marketing Manager resume include?

Pull them from the specific job description first. Across most Performance Marketing Manager postings the recurring terms are Paid search, Paid social, Bidding strategy, Audience segmentation, Creative testing, Attribution, plus tools such as Google Ads, Meta Ads Manager, Google Analytics. ResumeScanner extracts the exact set from the JD you paste rather than relying on a generic list.

What match score is good for Performance Marketing Manager roles?

Anything above 75% usually means your resume covers the required skills and the seniority band. Below 60% there is normally a real gap — missing Paid social or Google Ads experience — not just a wording problem. We show the reasoning behind the score so you can tell the two apart.

How do I quantify Performance Marketing Manager experience?

Tie each bullet to one of ROAS, CAC, conversion rate. Even approximate figures beat none: reviewers read them as evidence you tracked outcomes.

Do Google Ads Certification certifications matter for this role?

They rarely replace experience, but they break ties. When Google Ads Certification appears in a JD's preferred list, our checker flags it as a missing keyword if your resume does not mention it.

Should I use a different resume for each Performance Marketing Manager application?

Not a different resume — a re-aligned one. Titles vary (Paid Media Manager, Growth Marketing Manager) and so do required tools. Re-running the check per JD takes seconds and normally surfaces two or three swaps worth making.