Resume keywords for Marketing Analyst roles

Core skills

• Campaign measurement
• Attribution modelling
• SQL
• Cohort analysis
• Funnel analysis
• Budget analysis
• Dashboarding
• A/B testing

Tools and platforms

• Google Analytics
• Looker Studio
• Excel
• Meta Ads Manager

Certifications

• Google Analytics Certification

Metrics to quantify

• CAC
• ROAS
• conversion rate lift

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