Resume gap analysis for Marketing Analyst

Campaign measurement depth is stated, never evidenced

Most Marketing Analyst resumes list Campaign measurement as a bullet in a skills bar. Job descriptions ask what you built with it. Attach Campaign measurement to one project, its scope, and the result.

No numbers against CAC

Hiring managers for this role scan for CAC and ROAS. A resume without those figures reads as a marketing analyst who was present, not one who moved anything.

Google Analytics listed, Looker Studio missing

JDs for this role usually pair Google Analytics with Looker Studio. Naming only one signals partial coverage of the workflow and drops your keyword match.

Attribution modelling and SQL buried under duties

Attribution modelling and SQL are core screening keywords for Marketing Analyst openings, but they often sit at the bottom of a paragraph. An ATS weights the first lines of each role far more heavily.

Scope of ownership is unclear

"measure campaign performance across channels" means something different at a 5-person team and a 500-person org. State team size, budget, volume, or user count so the reviewer can place your Cohort analysis experience.

Certifications and qualifications not surfaced

Google Analytics Certification appear in the preferred section of most Marketing Analyst JDs. If you hold one, it belongs near the top, not in a trailing "Others" line.

Responsibilities