Resume keywords for CRM Manager roles

Core skills

• Customer segmentation
• Lifecycle campaigns
• Loyalty programme design
• Churn analysis
• Personalisation
• Data hygiene
• Campaign automation
• LTV modelling

Tools and platforms

• Salesforce Marketing Cloud
• Braze
• SQL
• Power BI

Certifications

• Salesforce Marketing Cloud Certification

Metrics to quantify

• repeat purchase rate
• customer LTV
• churn rate

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