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We are looking for a CRM Manager to design and run lifecycle and retention campaigns. You will segment the base and personalise journeys, and measure LTV, repeat rate and churn impact. Required: hands-on experience with Customer segmentation, Lifecycle campaigns, Loyalty programme design, Churn analysis, and working knowledge of Salesforce Marketing Cloud, Braze, SQL. Preferred: Salesforce Marketing Cloud Certification. Success in this role is measured by repeat purchase rate, customer LTV, churn rate.