Resume keywords for SEO Specialist roles

Core skills

• Keyword research
• On-page optimisation
• Technical SEO
• Link building
• Content strategy
• Site audits
• Schema markup
• Rank tracking

Tools and platforms

• Google Search Console
• Semrush
• Ahrefs
• Screaming Frog
• Google Analytics

Certifications

• Google Analytics Certification
• Semrush SEO Toolkit Certification

Metrics to quantify

• organic sessions
• keyword rankings in top 10
• organic conversions

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