Resume keywords for Growth Marketing Manager roles

Core skills

• Paid acquisition
• Experimentation
• Funnel optimisation
• Attribution
• SEO
• Email lifecycle
• Budget management
• Analytics

Tools and platforms

• Google Ads
• Meta Ads
• Amplitude
• HubSpot
• GA4

Certifications

• Google Ads Certification

Metrics to quantify

• CAC
• LTV:CAC ratio
• conversion rate by funnel stage

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