Resume keywords for Email Marketing Specialist roles

Core skills

• Campaign design
• Segmentation
• Automation workflows
• A/B testing
• Deliverability management
• List hygiene
• Copywriting
• Reporting

Tools and platforms

• Mailchimp
• Klaviyo
• HubSpot
• Braze

Certifications

• HubSpot Email Marketing Certification

Metrics to quantify

• open rate
• click-to-conversion rate
• revenue per email

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