Resume keywords for Digital Marketing Executive roles

Core skills

• SEO basics
• Paid campaigns
• Social media management
• Email marketing
• Content calendar
• Analytics reporting
• Landing page optimisation
• Copywriting

Tools and platforms

• Google Ads
• Meta Ads Manager
• Google Analytics
• Mailchimp
• Canva

Certifications

• Google Ads Certification
• HubSpot Inbound Certification

Metrics to quantify

• cost per lead
• click-through rate
• organic traffic growth

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