How to match your resume to a Product Marketing Manager job description
We are looking for a Product Marketing Manager to own positioning, messaging and launches for products. You will arm sales with battlecards and enablement content, and track competitive and win-loss insights. Required: hands-on experience with Positioning and messaging, Launch planning, Competitive intelligence, Sales enablement, and working knowledge of Notion, Salesforce, Figma. Preferred: Pragmatic Institute Certification. Success in this role is measured by launch pipeline generated, sales enablement adoption, win rate against competitors.
Required skills to mirror
- Positioning and messaging
- Launch planning
- Competitive intelligence
- Sales enablement
- Pricing input
- Buyer personas
- Analyst relations
- Content development
Seniority ladder
- Product Marketing Associate
- Product Marketing Manager
- Director of Product Marketing
Title variants
- PMM
- Go-to-Market Manager